Companies/consumer
Netflix
Current privacy policylast checked 8/15/2026healthy
What Netflix takes from you. Straight from the captured policy. Tap any row for the exact quote.
Account activityHow and when you use your account.Collected
“Netflix account/profile information”
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Device identifiersSerial numbers and IDs that mark your phone or laptop.Collected
“device IDs or other unique identifiers, including for your network devices, and devices that are Netflix supported on your network”
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Email addressThe email you sign up or log in with.Collected
“we collect your contact information (such as your email address)”
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IP addressYour network address, which can reveal rough location.Collected
“IP address”
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LocationWhere you are or where you've been.Collected
“help us determine a general geographic location based on your IP address”
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Your messagesContents of messages, chats, or emails on the service.Collected
“we collect the contents of such communications. We also collect details of communications that we send you (such as via email, push notifications, text message, or within the Netflix service), and information about your interaction with these communications”
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Your nameYour legal or profile name.Collected
“we also collect one or more of the following: first and last name”
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Other dataAdditional data described in the policy.Collected
“device and software characteristics (such as type and configuration), referring source (for example, referrer URLs), standard web browser and mobile app log info”
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Payment detailsCards, billing info, or transaction data.Collected
“payment details (such as associated pre-paid promotions and billing information)”
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Purchase historyWhat you buy and when.Collected
“purchase information”
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Voice recordingsAudio of your voice, like assistant commands or calls.Collected
“voice inputs (including transcripts and recordings) when using voice-related features”
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Why they use your data.
AdvertisingTargeting or measuring ads.Yes
“Advertising Companies: We may collect advertising information about you from other sources to support advertisements”
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AnalyticsMeasuring how people use the service.Yes
“to research, analyze, and improve our services”
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Legal reasonsComplying with laws and legal requests.Yes
“- To comply with law and enforce the Netflix Terms of Use including to satisfy applicable law, regulation, legal process, or governmental request, and to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law, and to enforce applicable community guidelines.”
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Running the productMaking the service itself work.Yes
“To provide our service including making personalized recommendations for Netflix content that we think will be of interest to you”
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SecurityPreventing fraud and protecting accounts.Yes
“fraud, and help us protect the security of Netflix and our users”
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Sharing, retention & your controls.
You can get a copyYou can request the data they hold on you.Good sign
“You have a right to confirm whether we process your personal information and to access and receive a copy of the personal information we process about you.”
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You can delete your dataThe policy offers a way to erase your data.Good sign
“You may also correct or update out-of-date or inaccurate personal information or request that we delete personal information that we hold about you.”
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Retention period disclosedThe policy says how long data is kept.Disclosed
“Specifically, we retain personal information for as long as necessary to fulfill the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.”
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No controls disclosedThe captured policy doesn't disclose user controls.Good sign
“We do not share information about title selections of shows or movies you have watched on our service.”
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You can opt outYou can say no to some uses of your data.Good sign
“If you no longer want to receive certain communications from us via email or text message, please access the “Notification settings” option for the relevant profile within the “Account” section of our website. Alternatively, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message”
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Shares with third partiesData goes to other companies.Disclosed
“Netflix Marketing Providers when you interact with marketing campaigns promoting the Netflix service or Netflix content (such as our ads on third party services)”
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Retention period not disclosedThe policy doesn't say how long data is kept.Unclear
“We may retain personal information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes, and as otherwise necessary to fulfill the purposes described in this Privacy Statement.”
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What changed.
No published changes yet.
Full evidence record (23 published claims)
data collected · account activity
We found: disclosed
“Netflix account/profile information”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 9a8ee4eb7a28b3b9273314cbfc4f453306e680bfd6165f4ad8fbf86cd75b85b0
control · opt out
We found: disclosed
“If you no longer want to receive certain communications from us via email or text message, please access the “Notification settings” option for the relevant profile within the “Account” section of our website. Alternatively, click the “unsubscribe” link in the email or reply STOP (or as otherwise instructed) to the text message”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim f4178da6da9dffb8d12d708a90f97bf294acfc151d0ad3912ce4c925bed79d1b
control · none disclosed
We found: disclosed
“We do not share information about title selections of shows or movies you have watched on our service.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 32c5a4c68fe89e541d37bcc7ead36065d620ea6f96db22cf669b2d619e80d3bf
data collected · email
We found: disclosed
“we collect your contact information (such as your email address)”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 74601aecaf1c6a571b4e4cda03bdec7d7158f709f904d383a5e43c405a26277f
purpose · security
We found: disclosed
“fraud, and help us protect the security of Netflix and our users”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim d64684e475bf5d9c93283b56d92e7d552072a24376b60ee0154b8cb1ffd416bc
control · deletion
We found: disclosed
“You may also correct or update out-of-date or inaccurate personal information or request that we delete personal information that we hold about you.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 184c87df51435b71e22d0d01bc905b182e11fdbcdf50990e9983e5fbcd804f8e
data collected · other
We found: disclosed
“device and software characteristics (such as type and configuration), referring source (for example, referrer URLs), standard web browser and mobile app log info”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 1298d1488598ba17b7e72eafb533cf45e569aadcc2cb3e76aebcc6b59356b443
control · access
We found: disclosed
“You have a right to confirm whether we process your personal information and to access and receive a copy of the personal information we process about you.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 2294bc3533f47335c200fe5729f22645b83af46d007586d4682d8404f56120cb
purpose · analytics
We found: disclosed
“to research, analyze, and improve our services”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 1da3a6834e746d1a7adf6ee911e48cce975242562c1407994df6fd62e19f2fd2
data collected · location
We found: disclosed
“help us determine a general geographic location based on your IP address”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 2cf3ff1e442e78b54d89b061101405c1ddfcdbd159113394b4dd8a088c28534a
retention · unspecified
We found: disclosed
“We may retain personal information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes, and as otherwise necessary to fulfill the purposes described in this Privacy Statement.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim f53ffa3930e7c06bf296dc426a2ca89d72bb4f3dc345590196fc793c2cd3f6f4
data collected · purchase
We found: disclosed
“purchase information”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 98349459d9281633cd073ebae6656ab727871f015ba5695661dae6747f234e69
data collected · payment
We found: disclosed
“payment details (such as associated pre-paid promotions and billing information)”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim d45dc5a4eaaf8b7950753950d45db7c5c291576d78de490853dae614931c5876
purpose · product
We found: disclosed
“To provide our service including making personalized recommendations for Netflix content that we think will be of interest to you”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 1c2714a9a8b0748fc8a5a9d2b631b6904477075099496dc4e1dc4dfcb0324648
purpose · advertising
We found: disclosed
“Advertising Companies: We may collect advertising information about you from other sources to support advertisements”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 44f13f7d48696b9865b572d38535cb59d3dc15e185e102d717e624f4c45c8c62
sharing · third party
We found: disclosed
“Netflix Marketing Providers when you interact with marketing campaigns promoting the Netflix service or Netflix content (such as our ads on third party services)”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim d9c003e87f9db4a95dba283d3e562e89ea3157f53c1ac938529ba0eafa0333db
data collected · ip address
We found: disclosed
“IP address”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 639b2fb61f07d3e0137e9db097767dc955816ed3e591c90215e738ec1ff0a074
data collected · voice
We found: disclosed
“voice inputs (including transcripts and recordings) when using voice-related features”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 22529704c14ca059097cdb624a7c21ddfc0f6d428aa580e5ddb2e2c9f8c57b24
data collected · name
We found: disclosed
“we also collect one or more of the following: first and last name”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 9d8cd165793abe3e414e75e43bce47bb86fb312e3368c25344a89b0e5a72fd9c
data collected · device id
We found: disclosed
“device IDs or other unique identifiers, including for your network devices, and devices that are Netflix supported on your network”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim af1e9e8e1aff55e16d4ff9bfa4c614a53f8a127c384f650656f1a872ae2a855b
data collected · messages
We found: disclosed
“we collect the contents of such communications. We also collect details of communications that we send you (such as via email, push notifications, text message, or within the Netflix service), and information about your interaction with these communications”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim 4e4733291f57a38658312939ff030dc0aca02160b757f44cfd9560b2ad245499
retention · duration disclosed
We found: disclosed
“Specifically, we retain personal information for as long as necessary to fulfill the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim df632231f5eca62922f8666fd0506948c4f1b4bf0c9bcdf44d7a584bab884df0
purpose · legal
We found: disclosed
“- To comply with law and enforce the Netflix Terms of Use including to satisfy applicable law, regulation, legal process, or governmental request, and to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law, and to enforce applicable community guidelines.”
snapshot 9c879863-f12b-447a-9a47-f2f12a18b321 · revision 1 · source region global Evidence details
claim e3cb79fc47b27d27e3064aa13d37930d28aa422a631980d8eaf69ee406c7a408