Companies/consumer
Amazon
Current privacy policylast checked 8/14/2026check delayed
What Amazon takes from you. Straight from the captured policy. Tap any row for the exact quote.
Children's dataData about kids under 13 (or local age limits).Disclosed
“We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.”
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Account activityHow and when you use your account.Collected
“content interaction information, such as content downloads, streams, and playback details”
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Browsing activityPages you visit and things you tap or click.Collected
“We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.”
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Device identifiersSerial numbers and IDs that mark your phone or laptop.Collected
“We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.”
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Email addressThe email you sign up or log in with.Collected
“email addresses of your friends and other people”
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IP addressYour network address, which can reveal rough location.Collected
“your IP address”
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LocationWhere you are or where you've been.Collected
“your location information”
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Your nameYour legal or profile name.Collected
“identifying information such as your name, address, and phone numbers”
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Other dataAdditional data described in the policy.Collected
“We receive and store any information you provide in relation to Amazon Services.”
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Payment detailsCards, billing info, or transaction data.Collected
“payment information”
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Phone numberYour mobile or contact number.Collected
“identifying information such as your name, address, and phone numbers”
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Photos & videosImages and videos you upload or store.Collected
“images and videos collected or stored in connection with Amazon Services”
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Voice recordingsAudio of your voice, like assistant commands or calls.Collected
“voice recordings when you speak to Alexa”
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Why they use your data.
AdvertisingTargeting or measuring ads.Yes
“We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.”
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AI trainingUsing your data to train AI models.Yes
“In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services.”
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AnalyticsMeasuring how people use the service.Yes
“We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.”
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Legal reasonsComplying with laws and legal requests.Yes
“In certain cases, we collect and use your personal information to comply with laws.”
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PersonalizationTailoring content and recommendations to you.Yes
“We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.”
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Running the productMaking the service itself work.Yes
“We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers.”
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SecurityPreventing fraud and protecting accounts.Yes
“We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others.”
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Sharing, retention & your controls.
You can get a copyYou can request the data they hold on you.Good sign
“You can add or update certain information on pages such as those referenced in What Information Can I Access?. When you update information, we usually keep a copy of the prior version for our records.”
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You can delete your dataThe policy offers a way to erase your data.Good sign
“In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information.”
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You can opt outYou can say no to some uses of your data.Good sign
“If you do not want to receive email or other communications from us, please adjust your Customer Communication Preferences.”
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Shares with third partiesData goes to other companies.Disclosed
“we share customers' personal information related to those transactions with that third party.”
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Sells dataThe policy discusses selling personal data.Says no
“we are not in the business of selling our customers' personal information to others.”
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What changed.
No published changes yet.
Full evidence record (27 published claims)
purpose · product
We found: disclosed
“We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 1c2714a9a8b0748fc8a5a9d2b631b6904477075099496dc4e1dc4dfcb0324648
region · US
We found: disclosed
“Amazon.com, Inc. participates in the EU-US Data Privacy Framework”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 87d668a90806d3a21a0b090d3d06074eec0c0d07eb2e9c3e5fcaa1b30c1c1cb7
data collected · other
We found: disclosed
“We receive and store any information you provide in relation to Amazon Services.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 1298d1488598ba17b7e72eafb533cf45e569aadcc2cb3e76aebcc6b59356b443
data collected · ip address
We found: disclosed
“your IP address”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 639b2fb61f07d3e0137e9db097767dc955816ed3e591c90215e738ec1ff0a074
sharing · third party
We found: disclosed
“we share customers' personal information related to those transactions with that third party.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim d9c003e87f9db4a95dba283d3e562e89ea3157f53c1ac938529ba0eafa0333db
control · deletion
We found: disclosed
“In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 184c87df51435b71e22d0d01bc905b182e11fdbcdf50990e9983e5fbcd804f8e
control · access
We found: disclosed
“You can add or update certain information on pages such as those referenced in What Information Can I Access?. When you update information, we usually keep a copy of the prior version for our records.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 2294bc3533f47335c200fe5729f22645b83af46d007586d4682d8404f56120cb
purpose · security
We found: disclosed
“We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim d64684e475bf5d9c93283b56d92e7d552072a24376b60ee0154b8cb1ffd416bc
sharing · sale
We found: not disclosed
“we are not in the business of selling our customers' personal information to others.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 36caa6391c6d18239de3714c1df35323f0bbdf852d5420e561f3962a6659f631
data collected · account activity
We found: disclosed
“content interaction information, such as content downloads, streams, and playback details”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 9a8ee4eb7a28b3b9273314cbfc4f453306e680bfd6165f4ad8fbf86cd75b85b0
purpose · advertising
We found: disclosed
“We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 44f13f7d48696b9865b572d38535cb59d3dc15e185e102d717e624f4c45c8c62
data collected · device id
We found: disclosed
“We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim af1e9e8e1aff55e16d4ff9bfa4c614a53f8a127c384f650656f1a872ae2a855b
data collected · voice
We found: disclosed
“voice recordings when you speak to Alexa”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 22529704c14ca059097cdb624a7c21ddfc0f6d428aa580e5ddb2e2c9f8c57b24
sensitive · children
We found: disclosed
“We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim d050bec73d1d888be989bf180f328893465eab185f2d758b6941aa7cb21e0fec
data collected · payment
We found: disclosed
“payment information”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim d45dc5a4eaaf8b7950753950d45db7c5c291576d78de490853dae614931c5876
purpose · legal
We found: disclosed
“In certain cases, we collect and use your personal information to comply with laws.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim e3cb79fc47b27d27e3064aa13d37930d28aa422a631980d8eaf69ee406c7a408
data collected · location
We found: disclosed
“your location information”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 2cf3ff1e442e78b54d89b061101405c1ddfcdbd159113394b4dd8a088c28534a
purpose · analytics
We found: disclosed
“We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 1da3a6834e746d1a7adf6ee911e48cce975242562c1407994df6fd62e19f2fd2
control · opt out
We found: disclosed
“If you do not want to receive email or other communications from us, please adjust your Customer Communication Preferences.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim f4178da6da9dffb8d12d708a90f97bf294acfc151d0ad3912ce4c925bed79d1b
purpose · ai training
We found: disclosed
“In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 52895b747392a732274e94325af9115564c85277d38fb9c8cd15db39f45220d9
purpose · personalization
We found: disclosed
“We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim d88ec66be08423c74b484401a52b48da11ebcf0965f21cf13bc8339f16a35473
region · EU
We found: disclosed
“Amazon.com, Inc. participates in the EU-US Data Privacy Framework”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 1b6ae48491d25588e652a4dff2fc01b0ac3397778b3ba72f0e78791ca1540b54
data collected · browsing
We found: disclosed
“We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim c74236b9b2c2a1f5ea029bb332ddd080c4bec7999da260daf970495c278c59cc
data collected · email
We found: disclosed
“email addresses of your friends and other people”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 74601aecaf1c6a571b4e4cda03bdec7d7158f709f904d383a5e43c405a26277f
data collected · photos
We found: disclosed
“images and videos collected or stored in connection with Amazon Services”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 47baa4000b618eece6dddfe7c0c8d01db12c424ffb569711b8a517374c81d14e
data collected · name
We found: disclosed
“identifying information such as your name, address, and phone numbers”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim 9d8cd165793abe3e414e75e43bce47bb86fb312e3368c25344a89b0e5a72fd9c
data collected · phone
We found: disclosed
“identifying information such as your name, address, and phone numbers”
snapshot 82ebf6bc-c90f-44cc-b67a-e68a74097adb · revision 1 · source region global Evidence details
claim f932d7508d443b268fb391a6fe2559e508da36feac6de5cb51c62bc1b81effd6